In the future, it’s not the strongest or the biggest company that will be the most successful. It’s the company that proves to be most adaptive to change. Today, new business opportunities appear overnight, and success grows out of ingenuity and insight faster than ever before. The situation requires new ways of thinking and new ways of working.
That is why we have launched Acceleration.
In Acceleration Nordic we will merge our expertise in the Google Marketing & Cloud Platforms with Flip Studios unique capabilities in experience design and the unmatched analytic force of Business Science to create an integrated growth consultancy practice.
Modernizing Media at the Speed of Change
WPP’s Global Google Practice
WPP clients continue to shift media spend to digital and demand that data and technology play increasingly significant roles in delivering a return on that investment. Because of the considerable intersection between Google technologies and that digital media spend, there is a need for a Global Google Practice to support our client’s data and technology demands. Acceleration fills that need at WPP.
How? By drawing on the our incredibly diverse talent across consulting, transformation, data science analytics, technology, and automation and combining it with our deep understanding of customer experience. We will continue to invest in those skills and build them across regions as we make our offering available to a global audience and create growth opportunities for all.