Welcome to

Acceleration

Throughout GroupM, we strive to understand our clients’ challenges and help grow their businesses. We see with Acceleration that many companies invest heavily in large transformation projects, only to realize that their new solution is outdated before they can implement it.

That’s why we take a different approach. At Acceleration, we will offer media modernization from the frontline of media marketing to constantly optimize our client’s business and help them adapt to the world as it changes. We want to build a culture of continuous improvement of data, technology, people and processes to ensure that our clients are always equipped with what they need to remain competitive and in pursuit of perpetual growth.

On this site, you can meet Accelerators worldwide and learn more about how we will work across GroupM to ensure growth and better business for our clients.

Meet the

Accelerators

Kim

Digital Product Director
Copenhagen

"We will share our energy and motivation with each other to create even more innovative solutions to clients"

Working with new colleagues at Acceleration we will add an international dimension to our work and open up a lot of new opportunities. Personally, my passion lies in digital products, innovation, technology, and strategic decision-making – always working with an outset in Design Thinking and with a deep understanding of humans and business. This is part of everything I do. In the new organization, I’m looking forward to sharing my energy and motivation with our new team and to turbocharge our projects. I’m confident that we’ll be able to create even more meaningful and innovative solutions for our regional and global clients.

Andreas

Marketing Science Director
Stockholm

"I take pride in working with motivated people and in being part of shaping the future of cloud for marketing."

Acceleration will take us even closer to our clients and give us an even mightier foundation in tech on a global basis. We will be close to the frontier where data and AI drive business results. And as a part of the WPP and GroupM powerhouse, we can deliver these results for advertisers at enormous scale. I take pride in working with motivated people who deliver best-in-class consulting to clients and in being part of shaping the future of cloud for marketing.

Lisa

Project Manager
Stockholm

"I love when we can help clients make smarter and more effective decisions."

I love when we can help clients make smarter and more effective decisions. At Acceleration, we will be joining a global team that has a solid core within data, tech and marketing. I’m eager to learn even more about technology and to do more consultancy work. Much of my time will be spent on data science projects and on translating, packaging and presenting complex solutions for all our clients – but I will also try to make a difference by constantly reminding our organization about the importance of equality at all levels.

Catherine

Operations Director, UK
London

“By partnering with GroupM’s agencies and Google, we can create a comprehensive offering that modernizes media and delivers business results”

The launch of Acceleration allows us to combine our strong relationship with Google with the strength of the GroupM network to become the most robust contender in the market. Moving Acceleration to GroupM marks the beginning of the next chapter of our journey. I focus on ironing out operation and engagement challenges to ensure that we are structured for growth and working effectively together to our clients’ benefit.

Grant

Global CEO
New York

“Acceleration will deliver ongoing media modernization to ensure constant growth for our clients”

In the relaunched Acceleration, our mission will be to modernize media and create perpetual growth for our clients. The time has come to move from a lengthy and costly transformational approach, to a new mindset where we operate on the frontline of media marketing to constantly optimize our clients’ business and adapt to the world as it changes. We want to enable our clients to travel at the speed of change and continuously evolve and grow.

Nadia

Global Billing Controller
Cape Town

“By remaining accountable and trustworthy we will improve our possibilities for creating strong, healthy partnerships with clients”

Creating a solid client relationship is not just about the products you deliver – it’s also about the service they receive. Operational excellence, simplified billing systems, and efficient logistics contribute to building the relationship between the client and the agency. I am proud to deliver the right service, on time and as requested. That also means providing internal reporting that accurately supports the company’s overall operations. It is much easier to deliver on your promise to clients if the machinery runs smoothly in your own company.

Stewart

Director, Global Business Operations
Cape Town

“At Acceleration, we will dream big and we take those dreams to our clients to achieve constant growth.”

Acceleration has an entrepreneurial spirit at heart. Employees have the freedom to dream up big ideas, and our leadership team has faith in our ability to put ideas into action to our clients’ benefit. Today, data is power, and if available to the right stakeholders and understood correctly, it can drastically influence how a business operates. I pride myself on making sure Acceleration has the data and operating structure to succeed today and evolve as we grow.

Nick

CTO, North America
New York

“Tailored technology will help our clients to succeed in an increasingly complex and fast-moving world”

To navigate the complex and rapidly changing MarTech and AdTech industry, our clients need technology that fits their needs - not something that comes out of a box. My focus is to evaluate, adopt, and distribute technology and services to our clients to make their jobs easier and their businesses more profitable. I often see myself as a growth consultant who helps clients mature and modernize their ecosystems to stay ahead of competitors and drive market change.

Anja

Data Scientist
Oslo

"We will master and tackle challenges and develop technical solutions that simplify and improve everyday life and work"

Acceleration is a great way to join forces, to create an arena for working together across markets and to identify needs and design-associated solutions as a team. I’m motivated by the opportunity to master and tackle challenges as a part of a group, developing technological solutions that simplify and improve our everyday work and that challenge the established way of offering services. I believe that to achieve this optimally, we must talk together, share resources and expertise, and keep a door open for interdisciplinary collaboration.

Andrew

Senior Technical Consultant
London

“With deep knowledge about Google Marketing Platform, we will help clients achieve their goals”

I love explaining the Google Marketing Platform (GMP) to clients because it offers so many opportunities for brands. I focus a lot on creating live demos for clients because they allow me to learn more about their requirements and bring to life how the GMP technology stack can help them achieve their goals. It is crucial to have a deep understanding of the technology and how it works. This makes us capable of answering our clients’ questions – whether it’s more straightforward or more complex.

Anders

Digital Strategy Lead
Copenhagen

"My goal is to help shape the future of products for our clients, and to discover new and unexpected ways to deliver growth."

If we really embrace experimentation, we can make a huge difference both internally and in our clients’ organizations. As part of Acceleration Nordic, I will work with incrementality testing and custom algorithm projects as part of a global team with big ambitions for our clients. I look forward to digging deep into the relevant data. My goal is to help shape the products for our clients, and to partner with them to discover new insights and fresh ways to deliver growth.

Fenja

Strategy Director
Copenhagen

"I see Acceleration as a unique opportunity to combine design thinking with expert capabilities in data and technology."

Design thinking and behavioral design is my methodological starting point, but I always put human needs at the center of business strategies. The goal is to transition from making people want things to instead making things, services and experiences that people want. I see Acceleration as an opportunity to combine design thinking with expert capabilities in data and technology. From my perspective, this combination is a strong starting point for creating more sustainable strategies, experiences, and products.

Andreas

Junior BI Consultant
Copenhagen

"I’m excited to work with cutting-edge technology and to constantly challenge the status quo."

At Acceleration I will become part of a single connected organization driven by a desire to accelerate our digital world. I’m excited about working with cutting-edge technology in the field of business intelligence and constantly challenging the status quo. Supporting colleagues and clients with automated solutions, dashboards and applications is my favorite thing to do. I joined GroupM in 2021 looking for a place where I could put all my creative and productive energy to good use, and I look forward to continuing that work at Acceleration.

Emilie

Head of BI Solutions
Copenhagen

"We will act as trusted advisors who ask the right questions, so we can understand each client’s challenges"

At Acceleration we will be able to work on large global projects and learn from our colleagues on the other side of the world, from New York City to Cape Town. I believe that this diversity will spark even more innovation. We will also act as trusted advisors who ask the right questions so we can fully understand each client’s challenges and create solutions that deliver the growth they need at the time they need it. The solutions we create today wouldn’t have been possible just a few years ago. Although they are always data and process related, they’re also tailored to the individual client. They help our clients work better, gain insights, and optimize their business value.

Acceleration

Modernizing Media at the Speed of Change

Partnership

WPP’s Global Google Practice

WPP clients continue to shift media spend to digital and demand that data and technology play increasingly significant roles in delivering a return on that investment. Because of the considerable intersection between Google technologies and that digital media spend, there is a need for a Global Google Practice to support our client’s data and technology demands. Acceleration fills that need at WPP.

How? By drawing on the our incredibly diverse talent across consulting, transformation, data science analytics, technology, and automation and combining it with our deep understanding of customer experience. We will continue to invest in those skills and build them across regions as we make our offering available to a global audience and create growth opportunities for all.