Throughout GroupM, we strive to understand our clients’ challenges and help grow their businesses. We see with Acceleration that many companies invest heavily in large transformation projects, only to realize that their new solution is outdated before they can implement it.
That’s why we take a different approach. At Acceleration, we will offer media modernization from the frontline of media marketing to constantly optimize our client’s business and help them adapt to the world as it changes. We want to build a culture of continuous improvement of data, technology, people and processes to ensure that our clients are always equipped with what they need to remain competitive and in pursuit of perpetual growth.
On this site, you can meet Accelerators worldwide and learn more about how we will work across GroupM to ensure growth and better business for our clients.
Modernizing Media at the Speed of Change
WPP’s Global Google Practice
WPP clients continue to shift media spend to digital and demand that data and technology play increasingly significant roles in delivering a return on that investment. Because of the considerable intersection between Google technologies and that digital media spend, there is a need for a Global Google Practice to support our client’s data and technology demands. Acceleration fills that need at WPP.
How? By drawing on the our incredibly diverse talent across consulting, transformation, data science analytics, technology, and automation and combining it with our deep understanding of customer experience. We will continue to invest in those skills and build them across regions as we make our offering available to a global audience and create growth opportunities for all.